Beer lovers and lazy people can now rejoice! Pretty soon, like most items you will soon be able to order a six-pack with your smartphone.
Ontario Premier Kathleen Wynne announced on Thursday the many changes that will be coming to how alcohol will be bought and sold in Ontario. One such change is that alcohol will be available for purchase from the LCBO either for home delivery or store pickup.
The LCBO already offers a limited online selection through its online store Vintages – a higher end wine store. Prices however are high, and there is limited consumer base behind it.
These changes come in the wake of the secret pact unveiled by the Toronto Star between the LCBO and the Beer Store. The agreement essentially put a stranglehold on the LCBO and allowed the Beer Store- which is owned by 3 foreign-owned brewers- Labatt, Molson & Sleeman to maintain a virtual monopoly on beer sales in Ontario.
For those who don’t know, all liquor sales in Ontario are split between the publicly owned LCBO and the privately owned Beer Store.
Hopefully this means that Ontario beer drinkers will be liberated from our draconian liquor laws that date back to Prohibition. Ideally the next step would be to make it easier for craft brewers in Michigan to export their product to Ontario so that Windsorites would no longer have to go to Detroit to get their fix of Atwater. But this is certainly a good start with liquor reform in this province.